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Consumer Staples IT Industry General Courses
Consumer Psychological Analysis
Course Target:
    Sales executive, internal trainer and salesman
Course benefits:
    1.Understand the psychological characteristics of customers in the process of consumption
    2. Achieve good communication with customers
    3. Deeply explore the customer needs
    4.Use appropriate sales skills to complete the sales

Syllabus of Consumer’s Psychological Analysis
Ⅰ. Shopping Types Analysis

   (1)Four types of characteristic description
   (2)Four types of simulated demonstration
   (3)Selling methods for four types of customers

Ⅲ. Descriptions of Seven Types of Shopping Opinion

   (1) Analysis of seven types of weakness of shopping attitude
   (2) Sales strategies and methods aiming at seven types of shopping attitude
   (3) Psychological analysis of purchasing
   (4) Description of seven types of purchasing psychology
   (5) Analysis of seven types of weakness of purchasing psychology
   (6) Strategies and methods for seven types of purchasing psychology

Ⅳ. Analysis of Purchasing Behavior

   (1) Description of eight types of purchasing behavior
   (2) Analysis of eight types of weakness of purchasing behavior
   (3) Strategies and methods for eight types of purchasing behavior

Ⅴ. analysis of purchasing concerns

   (1) Content analysis of purchasing concerns for (marketing unit, on-site communication, brand, price, function, quality, style, promotion, after-sale service,
       value, trend)
   (2) Presentation skills of content analysis of purchasing concerns for 11 types of customers
   (3) Strategies and tactics of of content analysis of purchasing concerns for 11 types of customers

Ⅵ. Analysis of customer buying motives

   (1) Analysis of two types of customer buying motives
   (2) Live demonstrations of two types of customer buying motives
   (3) Strategies and methods for two types of customer buying motives

Ⅶ. Deep Demand Analysis

   (1) Maslow's Hierarchy of Needs Theory
   (2) Need VS Demand
   (3) Fishing theory
   (4) General character and characteristic list
   (5) Common demand list

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Business Etiquette
Course Target:
    Company manager, office worker and salesman
Course benefits:
    1、Understand the importance of etiquette at work
    2、Develop a habit of good manners
    3、Leave a favorable impression in the customer’s mind
    4、establish a good image of the company by professional etiquette
Syllabus of Business Etiquette Course
Ⅰ. comprehensively understand the definition of Business Etiquette

   (1)Have clear definition of business etiquette
   (2)Business etiquette is a general requirement of one’s grooming and manners in business activity. Grooming refers to one’s appearance. Manners refer
      to one’s professional performance in business activity.
   (3)Basic looks standards in business activity are hair style, makeup, hands and others.
   (4)Basic appearance standards in business activity are dress, perfume and accessories.
   (5)Basic bearing standards in business activity are station, appearance, sitting posture, eyes, sound, and smile.
      Play videos and pictures: play videos and pictures about DO&DON’T in business activity so as to ascend business etiquette standard
      Interactive exercises: Practice basic business etiquette

Ⅱ. STAR LAW, a charming etiquette, and specific etiquette in the business situation and practice excises

   (1)STAR law, a charming etiquette, is a constant key point of success in any business activity.
   (2)Situation: Specific business situations
   (3)Task: task need to complete
   (4)Action: related specific actions
   (5)Result: create a target image

Ⅲ. Instructions and practice of various special etiquette in business situation

   (1)Exclusive characteristics of brand culture etiquette and workplace situation positioning. Every employee is a brand of RP
      Brand’s culture elements must be reflected in one’s manners
   (2)Manners in office STAR
      Tips for different makeup, clothing and accessories in workdays of a charming OL
      DO&DON’T for speech and deportment so as to leave a good impression in communication
      Telephones etiquette for business calls
   (3)Etiquette in large business conference and annual brand conference STAR
   (4)Etiquette for Brand PR activities and social activities STAR
   (5)Etiquette for business cocktail party and Gala Night STAR
      GROUP DISCUSSION: set goals of exclusive characteristics of brand culture etiquette (find out arbitrary people, designs, accessories, vehicles and etc in
      the mainstream magazines and get a full idea of images of brand ambassador in daily life)
      CASE STUDIES AND PICTURE PRESENTATION: get to know etiquette in various business situation , clear all specific situations, themes, contents and
      requirements in business activities as well as wear appropriate makeup, clothing, demeanor and, what’s more important, the influential manners.
      Trainer will display aforementioned etiquette standards in business situation and decent makeup, clothing, accessories and manners in the specific
      situation on site. Trainees can choose different situation to practice and the trainer will give on-site guidance.

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TTT Training
Course Target:
    Company personnel, internal trainer and director of sales department
Course benefits:
    1、 Learn the basic methods and principles
    2、 Better to cope with the problems arising from training
    3、 Let more employees master basic training skills so as to enhance company stuff’s quality
    4、 Professionalize internal training
    5、 Learn how to draw up training materials suitable for their own enterprise
Syllabus of TTT Training(this course is divided into three phrases and 2 days for each phrase)
Ⅰ. Training principles

    (1) Difference between enterprise training and school education
    (2) Features of adult learning
    (3) The role of trainer and trainee
    (4) Learning spiral
    (5) A-Z Rule
    (6) Theory of attention time
      Discussion, initiative game, lecture

Ⅱ. Training process

    (1) Analysis of training process
    (2) Analysis of common forms of training
    (3) Effective feedback
      Case analysis, discussion, lecture

Ⅲ. Curriculum design and teaching process 

    (1) Course design essentials
    (2) Set course objectives
    (3) Reasons for the rigid class
    (4) Thaw out the rigid class
    (5) Begin and end a course
      Discussion, initiative game, lecture

Ⅳ. presentation skill training

    (1) First impression of a trainer
    (2) Use of voice
    (3) Use of body language
    (4) Use of visual aids
    (5) Overcome nervousness
      Demonstrate, instruct, discuss and practice it.

Ⅴ. Interact with trainees

    (1) How to raise a question to trainee
    (2) How to answer a question raised by trainee
    (3) How to face different type of trainees
      Case study, instruct and practice it.

Ⅵ. Exercise and Feedback

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